Soda Press Co.

Project Brief | Logo

The purpose of this project was to choose an existing product and brand that was in need of an update in order to improve its visual design and communication.

The decision to rebrand this company and three of their concentrate flavors was to create a more aesthetically pleasing look that easily visually communicates the brands message to the consumer

Soda Press Co. was founded in 2014 in Australia in response to the mass production of artificial soda mixes with a goal to help reduce single use waste soda containers. The company strives itself in being genuine, authentic, and sustainable.

Soda Press Co. targets it’s concentrates to be used with Soda Stream’s machine and is majority owned by SodaStream who’s parent company of PepsiCo.

Design Process

Every great re-brand starts with a sketch. Pictured right are the thumbnail sketches I started with. Eventually refining, sliming down options, and moving to vector while choosing and appropriate font to match the brand.

Product Gallery

Style Sheets