Solstice Vodka

Project Brief | Logo

This projected was tasked with creating a new brand, creating a logo and designing a label that would be used in mock-ups on Adobe Dimension

The vodka bottle combines transparent line work with a flat white label, allowing the consumer to see through our bottle. Anointed with the slight distressed line work logo.

About the Company

Solstice Spirits was founded by Makena and Kai in 2016 out of their house in Kona, Hawaii. Growing from a small idea, they have become the leading spirits brand of Hawaii.

Solstice Spirits name is derived from the Earth’s position and distance from the sun that regulates our seasons, while it may be summer all year long in Hawaii the solstice of every season is celebrated through our Vodka. Our spirits tend to gravitate to the coastal beach lover, whether they’re visiting on vacation at a seaside resort, stopping by a beach bar, or a year-round beach bum this vodka is for you.

You can expect many beachside restaurants on the mainland of Hawaii and along the coast of the U.S. using our vodka in their cocktails to add that tropical flare.

We want our vodka to feel luxurious and top shelf but accessible to anyone who wants to enjoy a taste of Hawaii in their glass. Our standard handle of vodka (1.5L) is $25.99 excluding local taxes and liquor fees, we also offer bulk discount prices as well to requesting establishments.

Design Process

Solstice’s logo is a combination of slightly distressed line work as well as a sans-serif font that gives a rustic beach vibe while not being too distracting from the brands identity of emulating their luxurious spirits while being a lower price point to its competitors. The resized letter forms create a playful but serious look for the company that pairs well with our abstracted emblem.

Thumbnail Sketches

Digital version 1

Style Sheet

Prototype